Click-to-WhatsApp ad tracking and tracked WhatsApp links
When a customer messages you from a Click-to-WhatsApp ad, the conversation shows the ad that brought them. For Google, TikTok and Snapchat ads, or a QR code, a tracked link opens WhatsApp with a message ready to send and counts the clicks and conversations it brings in.
See the Click-to-WhatsApp ad behind a conversation
When a customer messages you from a Click-to-WhatsApp ad, the conversation shows the ad that brought them, with its headline, text and image. The ad card also shows the ad's ID with a copy button, and a link that opens the ad in Meta Ads Manager, where you need access to that ad account.
Meta attaches the ad's details only to a message sent from a Click-to-WhatsApp ad, so a conversation that did not start from one shows no ad.
Conversations started from a Meta ad on Messenger or Instagram show the ad as well, with its title and image; Meta does not send the ad's text on those channels.
Tracked WhatsApp links that count clicks and conversations
A tracked link opens a WhatsApp chat with your business number, with a message already typed for the customer to send. Each link carries an English and an Arabic opening message, and a visitor whose browser or phone is set to Arabic gets the Arabic one.
Each tracked link counts its clicks and how many of them became WhatsApp conversations, and its page shows both totals for the last 30 days. Clicks are visits, not unique people, and link previews and crawlers are not counted.
The typed message ends with a short reference code, which is how RelayPlus credits the conversation to the link. The customer can see the code: if they delete it, or send the message more than 30 days after the click, the click still counts but no conversation is credited.
Tracked links behind Google, TikTok and Snapchat ads, and QR codes
When a tracked link sits behind a Google, TikTok or Snapchat ad with click IDs turned on, the conversation shows which network it came from and the link's name. The link's page gives a copy-ready version for each of the three networks, with a line on how to set it up there.
With no click ID, the conversation shows that it came from a tracked link, and so does one from a Facebook or Instagram ad that points at the link. RelayPlus sends nothing back to Google, TikTok or Snapchat.
Each tracked link has a QR code you can recolour and download as PNG or SVG, with a warning when the colours may not scan. A scan counts as a click like any other visit.
Filter, segment and automate by where a customer came from
Each contact record shows where the customer first came from, such as a Meta ad or a tracked link. You can filter the inbox to conversations that came from an ad, from one ad network or from one tracked link, and build a contact segment of the customers who first came from a given network or link.
Owners and workspace admins can set a rule to run when a conversation starts from a Meta ad or from a tracked link, and the rule can assign it to a person or a team, add tags, send a message or start a flow. A flow started from an ad can use a Click-to-WhatsApp ad's headline and text, or the tracked link's name, in its messages.
How it works
Create a tracked link
Owners, workspace admins and marketers can create one: choose the WhatsApp number it opens and write its English and Arabic opening messages.
Put it in your ad
Copy the version for Google, TikTok or Snapchat from the link's page, or download its QR code as PNG or SVG.
See what it brings in
The link's page shows its clicks and WhatsApp conversations for the last 30 days, and each conversation it starts shows where it came from.
Questions people ask
How can I tell which ad a WhatsApp customer came from?
If they messaged you from a Click-to-WhatsApp ad, the conversation shows that ad, with its headline, text, image and ID, and a link to open it in Meta Ads Manager. For a Google, TikTok or Snapchat ad, put a tracked link behind it: with click IDs turned on, the conversation shows the network and the link's name.
Can I count clicks on a WhatsApp link?
Yes. Each tracked link counts its clicks and how many of them became WhatsApp conversations, and shows both totals for the last 30 days. Clicks are visits, not unique people, and link previews and crawlers are not counted.
Can I track a WhatsApp QR code?
Yes. Each tracked link has a QR code you can recolour and download as PNG or SVG. A scan counts as a click like any other visit, and a conversation it starts is credited to the link by the reference code in the typed message.
What does Meta charge when a customer comes from a Click-to-WhatsApp ad?
Meta does not charge for your reply, and opens a free entry point window of up to 7 days, when the customer messaged you from a Click-to-WhatsApp ad on Meta's Android or iOS app and you reply within the customer service window. While that window is open, Meta does not charge for marketing, utility, authentication or service messages. RelayPlus's estimated broadcast cost does not account for this window.
Can I see ad spend or orders for each ad?
No. RelayPlus shows which ad or tracked link started a conversation, and counts each tracked link's clicks and conversations. The Ads Manager link opens the ad on Meta's own site, and RelayPlus reads nothing back from it; RelayPlus sends nothing back to Google, TikTok or Snapchat either.
Does WhatsApp ad tracking work in Arabic?
Yes. Each tracked link carries an English and an Arabic opening message, and a visitor whose browser or phone is set to Arabic gets the Arabic one. The tracked links screen and the ad card are in English and Arabic, and the ad's own text keeps its direction inside the right-to-left layout.
See it on your own number.
Book a demo at a time that suits you, or start a free trial and connect your WhatsApp number.