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RelayPlus pricing and what Meta charges for messages

Each plan is a flat monthly price for your workspace, with users included. With direct billing, Meta bills your messages to your own WhatsApp Business Account at Meta's own rates, and the plan price is what you pay RelayPlus.

Growth

For a small team answering every message themselves.

$48 a month

3 users included · billed monthly · cancel any time

$41 a month, billed annually

3 users included · billed annually, $492 a year

  • WhatsApp, Instagram and Messenger in one inbox
  • Unlimited templates
  • Campaigns with the cost estimated before you send
  • Keyword and rule automation
  • Segments and custom attributes
  • Email support
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Business

For teams that route, automate and report.

$104 a month

5 users included · $27 per extra user a month · billed monthly

$83 a month, billed annually

5 users included · $27 per extra user a month · billed annually, $996 a year

  • Everything in Growth
  • Flow builder, with a text view of the same flow
  • Teams and routing rules
  • Cost analytics by country, category and campaign
  • Public API, signed webhooks and an MCP server
  • Priority support
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Enterprise

For larger teams that need more users.

Custom

Annual contract · from 25 users

  • Everything in Business
  • Users priced for the size of your team
  • Help moving your numbers and data over
  • Priority support
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Prices are in US dollars and exclude applicable taxes.

What Meta charges for messages

Meta charges for a template message when it is delivered, at a rate set by the template's category and the recipient's country, and a template is charged even when it is sent inside an open customer service window.

Since 1 October 2026, Meta also charges for replies that are not templates, sent within the 24-hour customer service window, after a free tier of 1,000 a month for each business phone number.

When a customer messages you from a click-to-WhatsApp ad on Meta's Android or iOS app and you reply within the customer service window, that reply is not charged and opens a free entry point window of up to 7 days, in which Meta does not charge for marketing, utility, authentication or service messages.

With direct billing, Meta bills your messages to your own WhatsApp Business Account at Meta's own rates, and the plan price is what you pay RelayPlus. Without a payment method on that account in Meta's Billing Hub, Meta delivers replies that are not templates only within the free 1,000 a month.

Broadcast cost, estimated before you send

Before you send a broadcast, RelayPlus shows an estimated cost: the number of contacts it can reach, multiplied by one stored rate for the template's category.

Because the estimate uses one rate per category rather than each recipient's country, the amount Meta bills can differ from it.

How many users each plan includes

Growth includes 3 users. Business includes 5 users, and each extra user is $27 a month.

Enterprise starts from 25 users on an annual contract, with users priced for the size of your team.

Monthly or annual billing

Paying annually saves up to 20%. Growth is $48 a month billed monthly, or $41 a month billed annually ($492 a year). Business is $104 a month billed monthly, or $83 a month billed annually ($996 a year).

Growth, billed monthly, can be cancelled at any time. Enterprise is on an annual contract.

Start with a free trial

You can start a free trial without entering a card, or book a demo at a time that suits you.

Questions people ask

How much does RelayPlus cost?

Growth is $48 a month billed monthly, or $41 a month billed annually, with 3 users included. Business is $104 a month billed monthly, or $83 a month billed annually, with 5 users included and $27 a month for each extra user. Enterprise is priced for your team on an annual contract, from 25 users. Prices are in US dollars and exclude applicable taxes. With direct billing, Meta bills your messages to your own WhatsApp Business Account at Meta's own rates, and the plan price is what you pay RelayPlus.

What does Meta charge for WhatsApp messages?

Meta charges for a template message when it is delivered, at a rate set by the template's category and the recipient's country, even inside an open customer service window. Since 1 October 2026, replies that are not templates, sent within the 24-hour customer service window, are charged too, after a free tier of 1,000 a month for each business phone number. With direct billing, Meta bills your messages to your own WhatsApp Business Account at Meta's own rates, and the plan price is what you pay RelayPlus.

Can the amount Meta bills differ from the broadcast cost estimate?

Yes. Before you send a broadcast, RelayPlus shows an estimated cost: the number of contacts it can reach, multiplied by one stored rate for the template's category. Because the estimate uses one rate per category rather than each recipient's country, the amount Meta bills can differ from it.

How many users does each plan include?

Growth includes 3 users. Business includes 5 users, and each extra user is $27 a month. Enterprise starts from 25 users on an annual contract, with users priced for the size of your team.

How much do I save by paying annually?

Paying annually saves up to 20%. Growth is $41 a month billed annually ($492 a year) instead of $48 a month billed monthly, and Business is $83 a month billed annually ($996 a year) instead of $104 a month billed monthly.

Is there a free trial?

Yes. You can start a free trial without entering a card. You can also book a demo online by picking a time that suits you.

See it on your own number.

Book a demo at a time that suits you, or start a free trial and connect your WhatsApp number.